Luna Where Each Piece Tells a Story

I was born into an artisan family, surrounded by colors, crafts, and textures. For as long as I can remember, I’ve been fascinated by jewelry.

One of my earliest memories is of my grandmother’s wooden jewellery filled with turquoise rings holding pieces of the sky, pendants painted with tiny blossoms, and bracelets whispering tales from the past.

That’s when I first realized that jewellery isn’t just an ornament. It’s memory, emotion, and story woven into form.

As I grew older, I understood that I didn’t just want to wear stories, I wanted to create them. I studied interior design to learn harmony and form, and later took jewelry making courses to bring my ideas to life. That’s how my journey as a creator began, a path from passion to purpose.

When I lived in Iran, I often wandered through stone markets, drawn to the quiet energy of each gem. With time, I came to see how every stone carries the pulse of nature. Nature became my greatest teacher, showing me that beauty lies in imperfection and that creation is always evolving.

Life eventually carried me to India, a land where colors and craftsmanship felt both new and familiar. From this meeting of worlds, Luna was born, a bridge between Persian soul and Indian artistry.

Each Luna piece is created with intention. Some are hand painted artworks turned into jewels; some are infused with gemstones that amplify their energy; and some are co-created with you, pieces that hold your memories forever.

Our Mission

To honor the unseen stories within you, and to celebrate jewelry as a timeless expression of identity, memory, and emotion.

Luna is more than my journey. It’s a shared space, a home for stories untold, and a reminder that behind every creation lies love, art, and life itself.

Every piece is made with love, and my deepest hope is that you feel that love when you wear it.

Luna by Fereshte
A place where our stories live forever.